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AI-DRIVEN OUTBOUND ENGINES THAT GENERATE PREDICTABLE PIPELINE AND QUALIFIED CONVERSATIONS AT SCALE
B2B Lead Generation
EngineS
ABOUT
We design AI-driven outbound systems that generate qualified meetings and support $50K–$1M+ ARR B2B deals globally.

Our mission is to build a scalable and predictable revenue engine that helps you stand out in a crowded market.

We ensure strong technical preparation through data collection, validation and infrastructure setup, and run large-scale outbound campaigns with continuous testing and optimization to deliver consistent results.
Our clients
Our System
AI-powered email AND LINKEDIN outBOUND driven by buying intent.
We target sales-ready prospects using signals and personalization at scale.
EMAIL + LINKEDIN
High-precision lead databases built around your ICP.
Clean, validated contacts enriched with intent signals.
accurate DATABASE COLLECTion
End-to-end outBOUND setup and optimization.
From infrastructure to automation — built for predictable growth.
SETUP AND CONSULTING
AI OUTBOUND: OUR PRIMARY GROWTH ENGINE
[1] Outbound Infrastructure
Deliverability-controlled sending architecture across diversified domains and accounts. We set up and optimize domains, mailboxes, integrations, and proper warm-up to ensure reliable inbox placement and long-term, high deliverability.
[2] SIGNAL-BASED ai icp TARGETING
We build targeted datasets of 15,000+ decision-maker contacts monthly. We identify and enrich decision-makers that match your ICP and buying hypotheses, using data signals and intent indicators.
[3] Segment-based sequences
We craft segment-based email sequences designed to spark conversations, book meetings, and generate qualified demand.
[4] CAMPAIGN LAUNCH
We launch, monitor, and continuously optimize campaigns — testing hypotheses, refining messaging, and scaling what converts.
We generate leads such as
CASE STUDIES
    APPWILL
    apps and Games Marketplace
    300+
    qualified leads (MQL) per month
    5%+
    Reply rate
    2+ yrs
    Partnership duration
    $2.7M
    Pipeline Generated
    Overview
    AppWill is a marketplace for buying and selling games and applications. The goal was to build a system that consistently generates conversations with studios and developers on Google Play and App Store and converts them into acquisition opportunities at global scale.
    Challenge
    No structured outbound system, reliance on standard databases, and difficulty scaling globally. The task was not only to increase volume, but to build a predictable and scalable pipeline.
    What we built
    Audit and setup — Started with a full audit and system setup: infrastructure, domains, inboxes, sequences, segmentation logic, warm-up, and CRM integration to support scalable outbound.
    Offer design and positioning — Positioned AppWill around acquisition demand, liquidity, and access to active buyers. Messaging was tailored for indie developers, studios, and high-performing apps.
    Data engine — Built a proprietary dataset beyond LinkedIn and Apollo using App Store, Google Play, niche sources, and AI-driven search. Used Clay and multiple providers for structuring, enrichment, and validation. Applied waterfall enrichment to identify decision-makers and ensure high-quality contact data.
    Segmentation and personalisation — Segmented the market by country, app popularity, studio size, and role. Each segment received tailored sequences, messaging angles, and optimized timing, enabling deep personalization at scale.
    Outbound infrastructure — Built a diversified and stable infrastructure using multiple providers, domains, and inboxes with warm-up, deliverability control, and consistent sending performance.
    Launch and scaling — Results came immediately after launch. Within the first month we saw strong inbound demand and scaled volume quickly. At peak, lead flow exceeded the client’s capacity, requiring temporary reduction in outreach.
    Forbes Club
    Private Business Community
    160+
    qualified leads (MQL) per month
    7%+
    Reply rate
    300+
    genuine replies
    $360K
    Pipeline Generated
    Overview
    We approached Forbes Club independently using our proprietary outreach system and introduced outbound as a lead generation channel. The goal was to consistently generate conversations with founders and CEOs of enterprise-level companies and convert them into qualified meetings for the internal sales team.
    Challenge
    No structured outbound system and no scalable way to reach high-level decision-makers. The task was not only to increase volume, but to build a precise and predictable pipeline focused on top-tier executives.
    What we built
    Audit and setup — Started with a full audit and system setup: domains, inboxes, sequences, warm-up, and CRM integration to support structured outbound and lead handling.
    Offer design and positioning — Built positioning around access to a private business community and high-level networking. Messaging was tailored specifically for founders and CEOs, focusing on relevance and exclusivity.
    Data engine — Built a proprietary dataset of enterprise founders and CEOs using LinkedIn, public registries, and AI-driven data parsing. Applied multi-step enrichment and validation to ensure accuracy and relevance.
    Segmentation and personalisation — Segmented the database by company size, role, and other key parameters. Each segment received tailored sequences, messaging angles, and optimized timing, enabling high reply quality and relevance.
    Outbound infrastructure — Built a stable outreach system with multiple domains and inboxes, warm-up processes, and deliverability control, ensuring consistent performance at scale.
    Launch and scaling — Strong results appeared within the first month after launch. Campaigns quickly generated warm leads, and the system scaled to deliver a steady flow of qualified conversations.
    ITISPAY
    Fintech / PSP / Neobanks / Crypto (EU/UK)
    20+
    appointments leads per month
    3.95%
    Reply rate
    2 yrs
    Partnership lasting
    $520K
    Pipeline Generated
    Overview
    The goal was to build a systematic outbound engine to acquire PSPs, neobanks, and crypto projects across Europe and the UK, and generate a stable flow of qualified B2B conversations for the sales team.
    Challenge
    Highly competitive market, low-quality generic data, and complex targeting across fintech, payments, and crypto. The task was not only to increase volume, but to build a precise and scalable pipeline based on real market signals.
    What we built
    Audit and setup — Started with ICP definition and strategy development. Built the system from scratch: infrastructure, domains, inboxes, sequences, warm-up, and CRM integration for structured outbound.
    Offer design and positioning — Positioned ItisPay around crypto and payment infrastructure with regulatory coverage and fiat settlement. Messaging was adapted for PSPs, neobanks, and crypto companies.
    Data engine — Built custom databases instead of relying on standard sources. Core data layer based on AI-driven search across the web, allowing us to identify highly relevant ICP companies beyond standard databases, with continuous enrichment and decision-maker mapping via tools like Clay (Founders, C-level, Payments leads), followed by contact validation.
    Segmentation and personalisation — Segmented companies by type, geography, and role. Added custom signals including licensing, product focus, growth stage, and expansion activity. Each segment received tailored sequences, messaging, and timing.
    Outbound infrastructure — Built a diversified infrastructure using multiple domains, inboxes, and providers with warm-up and deliverability control to support stable scaling.
    Launch and scaling — After launch, campaigns generated consistent replies and qualified conversations. Scaling was done gradually by segment without loss in reply quality or depth of dialogue.
    IQ Consultancy (IQ WAY)
    EDTECH
    30+
    qualified leads per month
    5.8%
    Reply rate
    5K+
    CONTACTS REACHED
    Consistent
    inbound pipeline across segments
    Overview
    IQ WAY is a personalized online learning platform delivered via chatbot format, combining AI-driven speed with expert-led instructional design. The goal was to build a scalable outbound system targeting corporate HR and L&D decision-makers responsible for employee training.
    Challenge
    Highly competitive EdTech market, generic databases, and fragmented targeting across HR and L&D roles. The task was not only to increase volume, but to build a structured and predictable pipeline.
    What we built
    Audit and setup — Started with ICP definition and system setup: infrastructure, domains, inboxes, sequences, warm-up, and CRM integration for scalable outbound.
    Offer design and positioning — Positioned IQ WAY around personalized learning, AI-driven delivery, and measurable training outcomes. Messaging was adapted for HR, L&D, and operational decision-makers.
    Data engine — Built custom databases instead of relying on standard sources. Core data layer based on AI-driven search across the web, identifying relevant ICP companies beyond standard databases, with continuous enrichment and decision-maker mapping via tools like Clay (HR Directors, Heads of L&D, Managers, C-level), followed by contact validation.
    Segmentation and personalisation — Segmented companies by role, company size, and industries where workforce training is critical. Each segment received tailored sequences, messaging angles, and timing, enabling relevant personalization at scale.
    Outbound infrastructure — Built a diversified infrastructure using multiple providers, domains, and inboxes with warm-up and deliverability control for stable scaling.
    Launch and scaling — After launch, campaigns generated consistent replies and qualified conversations. Scaling was performed gradually by segment without loss in reply quality.
    LAB SP (sap)
    hrtech and ERP
    15+
    qualified leads per month
    3.5%
    Reply rate
    10K+
    PROSPECTS IDENTIFIED
    Consistent
    inbound pipeline across segments
    Overview
    LAB SP is an IT company specializing in SAP localization, ERP integrations, and HR automation. The goal was to build a scalable outbound system targeting HR, finance, and operations leaders and convert them into qualified opportunities.
    Challenge
    Complex enterprise product, long sales cycles, and low relevance of generic databases. The task was not only to increase volume, but to build a precise pipeline focused on real decision-makers.
    What we built
    Audit and setup — Started with ICP definition and system setup: infrastructure, domains, inboxes, sequences, warm-up, CRM integration, and LinkedIn preparation for outbound.
    Offer design and positioning — Positioned LAB SP around ERP/HR modernization, document automation, and operational efficiency. Messaging was adapted for HR Directors, CFOs, and COOs with role-specific value propositions.
    Data layer (Linkedin-first) — Built the core database using LinkedIn as the primary source of truth for identifying companies and decision-makers. Applied advanced filtering by company size, industry, and roles, then enriched data via additional sources and validated contacts.
    Linkedin outreach + email — Combined LinkedIn outreach with cold email to increase touchpoints and response rates. Used connection flows, follow-ups, and profile positioning alongside email sequences to build familiarity and trust.
    Segmentation — Segmented companies by role (HR / Finance / Operations), company size, and industry. Each segment received tailored messaging and sequences aligned with specific use cases.
    Outbound infrastructure — Built a stable infrastructure with multiple domains and inboxes, warm-up processes, and deliverability control to support consistent outreach.
    Launch and scaling — After launch, campaigns generated consistent replies and qualified conversations. Combined channel approach (LinkedIn + email) improved engagement and allowed controlled scaling.
    >250
    Projects have partnered with us
    >35.000
    Leads generated
    >80%+
    Client retention rate (12+ months)
    our achievements
    our
    advantages
    INTENT-DRIVEN OUTBOUND
    We ensure strong technical setup with relevant data, validated contacts, and scalable outreach.
    Our system is built around real buying intent, reaching decision-makers at the right moment.



    CONSISTENT REPLY FLOW
    Research-based sequences, timing optimization, and personalization combine to generate a steady flow of qualified, sales-ready replies.


    B2B focus
    We target real decision-makers and buying roles, prioritizing qualified conversations over clicks, opens, or impressions..

    ICP and SIGNAL-BASED DATA
    We source, validate, and enrich contacts aligned with your ICP and buying signals to ensure relevance at scale.
    SYSTEMIZED OUTBOUND EXECUTION
    Outreach runs as a system — automated, monitored, and continuously optimized across channels and campaigns.
    QUALIFIED LEAD DELIVERY
    We deliver structured, enriched leads ready for sales conversations, allowing your team to focus on closing rather than qualification.
    oportunities
    All replies
    meeting booked
    Sales
    deal won
    Our primary growth engine
    Ai Outbound System
    1
    infrastructure
    2
    Icp Matrix
    3
    TAM Scoping
    4
    Email and linkedin INfrastructure setup
    5
    Icp Data collection and signal selection
    6
    campaignS and sequenceS preparation
    OPENBURO is a team specialising in AI-driven B2B outbound and GTM systems. We build scalable, predictable revenue engines and partner long-term to generate consistent pipeline and qualified conversations.
    meet Our team
    Irine
    GTM Engineer
    DANIEL
    Founder
    kate
    Outbound
    Specialist
    Deliverability
    SoFi
    Customer feedback
    FAQ