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CASE STUDIES
    APPWILL
    apps and Games Marketplace
    300+
    qualified leads (MQL) per month
    5%+
    Reply rate
    2+ yrs
    Partnership duration
    $2.7M
    Pipeline Generated
    Overview
    AppWill is a marketplace for buying and selling games and applications. The goal was to build a system that consistently generates conversations with studios and developers on Google Play and App Store and converts them into acquisition opportunities at global scale.
    Challenge
    No structured outbound system, reliance on standard databases, and difficulty scaling globally. The task was not only to increase volume, but to build a predictable and scalable pipeline.
    What we built
    Audit and setup — Started with a full audit and system setup: infrastructure, domains, inboxes, sequences, segmentation logic, warm-up, and CRM integration to support scalable outbound.
    Offer design and positioning — Positioned AppWill around acquisition demand, liquidity, and access to active buyers. Messaging was tailored for indie developers, studios, and high-performing apps.
    Data engine — Built a proprietary dataset beyond LinkedIn and Apollo using App Store, Google Play, niche sources, and AI-driven search. Used Clay and multiple providers for structuring, enrichment, and validation. Applied waterfall enrichment to identify decision-makers and ensure high-quality contact data.
    Segmentation and personalisation — Segmented the market by country, app popularity, studio size, and role. Each segment received tailored sequences, messaging angles, and optimized timing, enabling deep personalization at scale.
    Outbound infrastructure — Built a diversified and stable infrastructure using multiple providers, domains, and inboxes with warm-up, deliverability control, and consistent sending performance.
    Launch and scaling — Results came immediately after launch. Within the first month we saw strong inbound demand and scaled volume quickly. At peak, lead flow exceeded the client’s capacity, requiring temporary reduction in outreach.
    Forbes Club
    Private Business Community
    160+
    qualified leads (MQL) per month
    7%+
    Reply rate
    300+
    genuine replies
    $360K
    Pipeline Generated
    Overview
    We approached Forbes Club independently using our proprietary outreach system and introduced outbound as a lead generation channel. The goal was to consistently generate conversations with founders and CEOs of enterprise-level companies and convert them into qualified meetings for the internal sales team.
    Challenge
    No structured outbound system and no scalable way to reach high-level decision-makers. The task was not only to increase volume, but to build a precise and predictable pipeline focused on top-tier executives.
    What we built
    Audit and setup — Started with a full audit and system setup: domains, inboxes, sequences, warm-up, and CRM integration to support structured outbound and lead handling.
    Offer design and positioning — Built positioning around access to a private business community and high-level networking. Messaging was tailored specifically for founders and CEOs, focusing on relevance and exclusivity.
    Data engine — Built a proprietary dataset of enterprise founders and CEOs using LinkedIn, public registries, and AI-driven data parsing. Applied multi-step enrichment and validation to ensure accuracy and relevance.
    Segmentation and personalisation — Segmented the database by company size, role, and other key parameters. Each segment received tailored sequences, messaging angles, and optimized timing, enabling high reply quality and relevance.
    Outbound infrastructure — Built a stable outreach system with multiple domains and inboxes, warm-up processes, and deliverability control, ensuring consistent performance at scale.
    Launch and scaling — Strong results appeared within the first month after launch. Campaigns quickly generated warm leads, and the system scaled to deliver a steady flow of qualified conversations.
    ITISPAY
    Fintech / PSP / Neobanks / Crypto (EU/UK)
    20+
    appointments leads per month
    3.95%
    Reply rate
    2 yrs
    Partnership lasting
    $520K
    Pipeline in 3 months
    Overview
    The goal was to build a systematic outbound engine to acquire PSPs, neobanks, and crypto projects across Europe and the UK, and generate a stable flow of qualified B2B conversations for the sales team.
    Challenge
    Highly competitive market, low-quality generic data, and complex targeting across fintech, payments, and crypto. The task was not only to increase volume, but to build a precise and scalable pipeline based on real market signals.
    What we built
    Audit and setup — Started with ICP definition and strategy development. Built the system from scratch: infrastructure, domains, inboxes, sequences, warm-up, and CRM integration for structured outbound.
    Offer design and positioning — Positioned ItisPay around crypto and payment infrastructure with regulatory coverage and fiat settlement. Messaging was adapted for PSPs, neobanks, and crypto companies.
    Data engine — Built custom databases instead of relying on standard sources. Core data layer based on AI-driven search across the web, allowing us to identify highly relevant ICP companies beyond standard databases, with continuous enrichment and decision-maker mapping via tools like Clay (Founders, C-level, Payments leads), followed by contact validation.
    Segmentation and personalisation — Segmented companies by type, geography, and role. Added custom signals including licensing, product focus, growth stage, and expansion activity. Each segment received tailored sequences, messaging, and timing.
    Outbound infrastructure — Built a diversified infrastructure using multiple domains, inboxes, and providers with warm-up and deliverability control to support stable scaling.
    Launch and scaling — After launch, campaigns generated consistent replies and qualified conversations. Scaling was done gradually by segment without loss in reply quality or depth of dialogue.
    IQ Consultancy (IQ WAY)
    EDTECH
    30+
    qualified leads per month
    5.8%
    Reply rate
    5k+
    CONTACTS REACHED
    Consistent
    inbound pipeline across segments
    Overview
    IQ WAY is a personalized online learning platform delivered via chatbot format, combining AI-driven speed with expert-led instructional design. The goal was to build a scalable outbound system targeting corporate HR and L&D decision-makers responsible for employee training.
    Challenge
    Highly competitive EdTech market, generic databases, and fragmented targeting across HR and L&D roles. The task was not only to increase volume, but to build a structured and predictable pipeline.
    What we built
    Audit and setup — Started with ICP definition and system setup: infrastructure, domains, inboxes, sequences, warm-up, and CRM integration for scalable outbound.
    Offer design and positioning — Positioned IQ WAY around personalized learning, AI-driven delivery, and measurable training outcomes. Messaging was adapted for HR, L&D, and operational decision-makers.
    Data engine — Built custom databases instead of relying on standard sources. Core data layer based on AI-driven search across the web, identifying relevant ICP companies beyond standard databases, with continuous enrichment and decision-maker mapping via tools like Clay (HR Directors, Heads of L&D, Managers, C-level), followed by contact validation.
    Segmentation and personalisation — Segmented companies by role, company size, and industries where workforce training is critical. Each segment received tailored sequences, messaging angles, and timing, enabling relevant personalization at scale.
    Outbound infrastructure — Built a diversified infrastructure using multiple providers, domains, and inboxes with warm-up and deliverability control for stable scaling.
    Launch and scaling — After launch, campaigns generated consistent replies and qualified conversations. Scaling was performed gradually by segment without loss in reply quality.
    LAB SP (sap)
    hrtech and ERP
    15+
    qualified leads per month
    3.5%
    Reply rate
    10k+
    PROSPECTS IDENTIFIED
    Consistent
    inbound pipeline across segments
    Overview
    LAB SP is an IT company specializing in SAP localization, ERP integrations, and HR automation. The goal was to build a scalable outbound system targeting HR, finance, and operations leaders and convert them into qualified opportunities.
    Challenge
    Complex enterprise product, long sales cycles, and low relevance of generic databases. The task was not only to increase volume, but to build a precise pipeline focused on real decision-makers.
    What we built
    Audit and setup — Started with ICP definition and system setup: infrastructure, domains, inboxes, sequences, warm-up, CRM integration, and LinkedIn preparation for outbound.
    Offer design and positioning — Positioned LAB SP around ERP/HR modernization, document automation, and operational efficiency. Messaging was adapted for HR Directors, CFOs, and COOs with role-specific value propositions.
    Data layer (Linkedin-first) — Built the core database using LinkedIn as the primary source of truth for identifying companies and decision-makers. Applied advanced filtering by company size, industry, and roles, then enriched data via additional sources and validated contacts.
    Linkedin outreach + email — Combined LinkedIn outreach with cold email to increase touchpoints and response rates. Used connection flows, follow-ups, and profile positioning alongside email sequences to build familiarity and trust.
    Segmentation — Segmented companies by role (HR / Finance / Operations), company size, and industry. Each segment received tailored messaging and sequences aligned with specific use cases.
    Outbound infrastructure — Built a stable infrastructure with multiple domains and inboxes, warm-up processes, and deliverability control to support consistent outreach.
    Launch and scaling — After launch, campaigns generated consistent replies and qualified conversations. Combined channel approach (LinkedIn + email) improved engagement and allowed controlled scaling.
    Breffi
    MEDTECH
    20+
    qualified leads per month
    1.6%+
    Reply rate
    10k+
    PROSPECTS IDENTIFIED
    Consistent
    pipeline from enterprise pharma companies
    Overview
    Breffi specializes in promotion of pharmaceutical brands and medical products. The goal was to build a scalable outbound system targeting enterprise pharma companies and generate a consistent flow of qualified B2B conversations.
    Challenge
    Highly conservative industry, complex decision-making structures, and low responsiveness to cold outreach. The task was not only to increase volume, but to build a precise pipeline focused on qualified enterprise accounts.
    What we built
    Audit and setup — Started with ICP definition and system setup: infrastructure, domains, inboxes, sequences, warm-up, and CRM integration for structured outbound.
    Offer design and positioning — Positioned Breffi around omnichannel pharma promotion and measurable marketing outcomes. Messaging was adapted for C-level, marketing leaders, and brand/product teams.
    Data engine — Built custom databases of pharmaceutical companies filtered by industry, revenue (€10M+), and headcount (250+). Core data layer based on AI-driven search and professional sources, with enrichment and decision-maker mapping across marketing, medical, and digital roles, followed by contact validation.
    Segmentation — Segmented companies by size, team structure, and function. Focused only on accounts with verified budgets and clear demand for omnichannel promotion. Each segment received tailored messaging aligned with role and use case.
    Outbound infrastructure — Built a stable infrastructure with multiple domains and inboxes, warm-up processes, and deliverability control to support consistent outreach.
    Launch and scaling — After launch, campaigns generated consistent replies and qualified conversations despite the conservative market. Scaling was performed gradually without loss in lead quality.
    nda leasing company
    fintech (leasing / insurance)
    80+
    qualified leads per month
    4%+
    Reply rate
    1.5 yrs
    Partnership lasting
    $1.5M
    pipeline generated over the last 10 months
    Overview
    The goal was to build a structured outbound system targeting businesses with potential leasing needs and generate a consistent pipeline of qualified leads.
    Challenge
    Fragmented targeting, long sales cycles, and low engagement in a traditional market. The task was not only to increase volume, but to build a system that generates high-intent conversations and predictable pipeline.
    What we built
    Audit and setup — Started with a detailed briefing and ICP definition. Built the system end-to-end: infrastructure, domains, inboxes, sequences, warm-up, and CRM integration.
    Offer design and positioning — Developed a market-ready offer aligned with leasing needs and decision-making logic. Messaging focused on clear value, fast access to financing, and strong CTA.
    Data and segmentation — Built and segmented the database into narrow hyper-targeted groups and broader segments based on business needs. This enabled testing multiple angles and scaling what delivered results.
    Sequences and personalisation — Developed personalized email sequences with clear CTAs and lead magnets. Messaging was adapted per segment to maintain high relevance at scale.
    Outbound infrastructure — Built a robust infrastructure with 4–5 week warm-up, multiple domains and inboxes, ensuring high deliverability and stable performance.
    Launch and scaling — After launch, campaigns generated strong engagement and high-intent leads. Despite long deal cycles, pipeline growth became visible within 1.5–2 months.
    aLONG agency
    adtech / E-commerce / Amazon
    50+
    qualified leads (MQL) per month
    2.5-4%
    Reply rate
    25+
    APPOINTMENTS / MONTH
    $377K+
    pipeline generated in 1 month
    Overview
    The goal was to build a scalable outbound system targeting large Amazon sellers and generate a consistent flow of qualified leads for marketing services.
    Challenge
    Highly competitive Amazon ecosystem and limited access to high-quality seller data. The task was not only to increase volume, but to build a system that consistently targets relevant high-performing stores.
    What we built
    Audit and setup — Started with outbound infrastructure setup: domains, inboxes, warm-up, and preparation for scalable outbound.
    Offer design and positioning — Positioned services around Amazon growth and performance optimization. Messaging was tailored to large sellers, focusing on revenue scaling and efficiency.
    Data engine — Built custom databases of Amazon sellers using BuiltWith parsing and additional sources to identify large stores and their infrastructure. Data was enriched in Clay with decision-maker mapping and contact validation, focusing only on high-revenue sellers.
    Segmentation and sequences — Segmented sellers by store size, product category, and performance level. Developed personalized sequences with tailored messaging and clear CTAs.
    Outbound infrastructure — Built a stable system with multiple domains and inboxes, warm-up, and deliverability control. Focused on reply rate and pipeline instead of open tracking.
    Launch and scaling — Results appeared within the first week. After the first month, volume and database were scaled. Re-engagement campaigns every 3–4 months maintained consistent lead flow.
    nda / Web3 Development
    WEB 3 / crypto
    20+
    qualified leads per month
    4%+
    Reply rate
    Consistent
    inbound interest from Web3 founders and executives
    Overview
    The goal was to build an outbound system to identify and engage founders and C-level decision-makers in Web3 and generate a consistent flow of qualified conversations for development services.
    Challenge
    Fragmented Web3 market, low-quality data, and lack of structured outbound. The task was not only to find contacts, but to build a system that consistently reaches relevant projects and decision-makers.
    What we built
    Audit and setup — Started with ICP definition and system setup: infrastructure, domains, inboxes, sequences, warm-up, and preparation for scalable outbound.
    Offer design and positioning — Positioned services around end-to-end Web3 development, speed of delivery, and technical expertise. Messaging was tailored for founders and product-driven teams.
    Data engine — Built a custom database of Web3 projects using multiple sources and AI-driven discovery. Enriched data with founder and C-level contacts, followed by validation to ensure relevance.
    Segmentation and sequences — Segmented projects by type, stage, and product focus. Developed tailored sequences aligned with technical needs and project context.
    Outbound infrastructure — Built infrastructure with 10 domains and 40 inboxes, including warm-up and deliverability control for stable performance.
    Launch and scaling — After launch, campaigns generated strong engagement and qualified leads. Consistent demand from Web3 founders was achieved within the first month.
    estatium
    CROWDFUNDING PLATFORM
    20+
    qualified leads
    30%+
    reply rate
    Consistent
    interest from investors and funds
    Overview
    The goal was to build an outbound system to attract investors, funds, and strategic partners, and generate a consistent flow of qualified conversations for investment and collaboration opportunities.
    Challenge
    Highly competitive investment landscape and limited access to relevant investor contacts. The task was not only to build a database, but to create a system that consistently engages decision-makers in funds and partnerships.
    What we built
    Audit and setup — Started with product analysis and ICP definition. Built infrastructure, domains, inboxes, warm-up, and prepared the system for scalable outreach.
    Offer design and positioning — Refined positioning around investment opportunity and partnership value. Messaging was tailored for funds, investors, and strategic partners.
    Data layer (Linkedin + Crunchbase) — Built a targeted database using LinkedIn and Crunchbase as primary sources. Applied filtering by fund type, investment focus, and geography, followed by validation of decision-maker contacts.
    Segmentation and sequences — Segmented contacts by investor type and thesis. Developed personalized sequences aligned with investment interests and decision-making context.
    Outbound infrastructure — Built a stable system with multiple domains and inboxes, warm-up, and deliverability control for consistent outreach.
    Launch and scaling — Within the first weeks, campaigns generated qualified leads and meetings. Strong early performance led to scaling and continued collaboration.
    INTERNATIONAL PAYMENT SERVICE
    Payments / Cross-border
    60+
    qualified leads per month
    3%+
    reply rate
    40%+
    positive responses
    Overview
    The goal was to fully outsource outbound and build a system generating a stable flow of qualified leads from European companies involved in cross-border operations.
    Challenge
    Broad target audience across Europe and previous unsystematic outreach attempts. The task was not only to increase volume, but to build a scalable system capable of generating consistent demand at high sending capacity.
    What we built
    Audit and setup Started with ICP definition and full system setup: infrastructure, domains, inboxes, sequences, warm-up, and CRM integration for turnkey outbound.
    Offer design and positioning Positioned the service around cross-border payments and international transactions. Messaging was adapted for companies operating globally.
    Data engine Built custom databases of European companies engaged in foreign economic activity using multiple sources and enrichment. Focused on relevance and validated contact data.
    Segmentation and sequences Segmented companies by geography and business type. Developed personalized sequences with strong CTAs to maintain high reply quality at scale.
    Outbound infrastructure Built a large-scale infrastructure with multiple providers, domains, and inboxes, enabling stable sending of 1,500+ emails per day with strong deliverability.
    Launch and scaling After launch, campaigns generated consistent replies and qualified leads. Strong early results led to long-term collaboration and further scaling.
    NDA CRYPTOCURRENCY GATEWAY
    FINTECH / CRYPTO / WEB3
    8%+
    conversion to site visits
    20%
    leads converted into registered users
    Consistent
    inflow of new platform users
    Overview
    The goal was to build an outbound system targeting online stores and drive direct registrations on the platform without involving a sales team.
    Challenge
    No SDR or sales team to process leads. The task was not only to generate interest, but to convert outbound traffic directly into registrations through email alone.
    What we built
    Audit and setup Started with infrastructure setup: domains, inboxes, warm-up, and safe sending limits to ensure deliverability.
    Offer design and CTA Built email flows with a direct registration CTA instead of booking meetings. Messaging focused on immediate value and low-friction onboarding.
    Data and segmentation Built and segmented databases of online stores by geography, category, revenue, and technology (platform). Focused on relevant, active sellers.
    Sequence logic Used a two-step approach: initial email without links to maximize inbox placement, followed by a second message with detailed info and registration link. This reduced spam risk and improved conversion.
    Automation Implemented automated responses for engaged leads to guide them toward registration without manual involvement.
    Outbound infrastructure Built a stable system with warm-up, sending control, and deliverability optimization to support consistent traffic generation.
    Launch and scaling After launch, campaigns consistently drove traffic and registrations. The link-free first touch combined with segmented follow-ups enabled strong conversion rates without a sales team.