Audit and setup — Started with a full audit and system setup: infrastructure, domains, inboxes, sequences, segmentation logic, warm-up, and CRM integration to support scalable outbound.
Offer design and positioning — Positioned AppWill around acquisition demand, liquidity, and access to active buyers. Messaging was tailored for indie developers, studios, and high-performing apps.
Data engine — Built a proprietary dataset beyond LinkedIn and Apollo using App Store, Google Play, niche sources, and AI-driven search. Used Clay and multiple providers for structuring, enrichment, and validation. Applied waterfall enrichment to identify decision-makers and ensure high-quality contact data.
Segmentation and personalisation — Segmented the market by country, app popularity, studio size, and role. Each segment received tailored sequences, messaging angles, and optimized timing, enabling deep personalization at scale.
Outbound infrastructure — Built a diversified and stable infrastructure using multiple providers, domains, and inboxes with warm-up, deliverability control, and consistent sending performance.
Launch and scaling — Results came immediately after launch. Within the first month we saw strong inbound demand and scaled volume quickly. At peak, lead flow exceeded the client’s capacity, requiring temporary reduction in outreach.