© 2024 OPEN BURO
CASE STUDIES
    OUTREACH TO DEVELOPERS FOR APPWILL
    gamedev
    A comprehensive marketplace for selling and purchasing games and applications.

    The CEO approached Open Buro to establish and streamline outreach targeting studios and developers on Google Play and App Store, aiming to enhance the buying and selling of games and applications.

    Over the course of the project, we have consistently delivered outstanding results, maintaining a partnership that has lasted over 1.5 years. Our outreach efforts have achieved an open rate exceeding 60% and a reply rate over 6%. We sent over 30,000 messages monthly, generating more than 300 leads each month.

    Our work began with a thorough audit and technical setup of the outreach infrastructure. This included the selection and configuration of domains, preparation of email sequences, creation and warming up of emails, and setting up a CRM system for efficient lead management.

    A key component of the project was building a relevant database of studio and developer contacts. To achieve this, we utilised a specialised niche spy service that provided valid data and contacts from App Store and Google Play. We enhanced this database with additional emails and information through data parsing. Besides, we also collected contacts of decision-makers from large studios via LinkedIn and other platforms.

    The project encompassed a global mailing list, employing precise segmentation and deep personalisation for each outreach effort. For every segment, we determined the optimal timing for sending and personalised the messaging based on factors such as country, application popularity, position, studio size, and more. This approach has resulted in a high percentage of positive reply rates and leads.

    In the first month following the customisation and warm-up phase, we began to see impressive results and warm leads. After just one month of active outreach, we decided to scale our efforts further. There were even instances when the client's team struggled to manage the influx of leads, prompting us to temporarily reduce the volume of outreach.

    Actual key result: more then 300 MQL/month
    STATISTICS
    ПРИМЕРЫ ответов
    FOUNDERS/CEO outreach For Forbes Club
    FOUNDERS/CEO
    We approached Forbes Club independently using our proprietary outreach tool, presenting our lead generation channel.
    Following the initial introduction, meetings, and presentation, we developed a comprehensive lead generation strategy and execution plan tailored for the Club.

    The primary objective was to schedule meetings with founders and CEOs of enterprise-level companies, which were subsequently handed over to the internal sales team of Forbes Club.

    The project delivered strong results: over 150 MQLs within two months.
    Email metrics were measured on selected campaigns: open rate above 80%, reply rate above 8% at scale, with over 10,000 messages sent and 300+ genuine replies received.

    The engagement began with an audit and technical setup of the outreach infrastructure, including domain selection and configuration, email account creation and warm-up, CRM setup and integration for efficient lead handling, and the development of email sequences.

    A separate critical task was building a highly relevant database of founders and CEOs of large enterprise companies. Data sources included LinkedIn, public registries, and AI-driven data parsing.

    Campaigns were executed across distinct segments using pre-filtering and segmentation. For each segment—based on role, company size, and other parameters—we optimized sending time and message personalization, enabling a consistently high positive reply rate and high-quality leads.

    Strong performance and warm leads were achieved within the first month following infrastructure setup and warm-up.
    Current key result: over 150 MQLs.
    STATISTICS
    ПРИМЕРЫ ответов
    B2B outreach (PSP / Neobanks / Crypto, EU / UK)
    ItisPay
    Project Objective
    To design and deploy a systematic outbound lead generation engine aimed at acquiring PSPs, neobanks, and crypto projects in Europe and the UK, and to ensure a stable flow of qualified B2B leads for the ItisPay sales team.

    Engagement Model
    End-to-end cold email outreach: strategy development, infrastructure setup, custom databases, segmentation, and controlled scaling.

    Scope of Work
    The project began with strategy development and ICP definition. Core segments were identified as follows:
    • PSPs and payment providers
    • Neobanks and fintech startups
    • Crypto / Web3 projects
    • Companies with relevant regulatory and product signals

    A separate workstream focused on collecting participants of industry-specific payments and crypto conferences, followed by targeted outreach.
    Strong emphasis was placed on data quality. The project relied on custom-built databases with precise industry segmentation, combining manual research and AI-driven company discovery, followed by enrichment with decision-maker contacts (Founders, CEOs, CFOs, CTOs, CIOs, BDMs, Payments leads).

    Additional custom signals were applied, including licensing status, operating geography, growth stage, product updates, and market expansion indicators.

    Prior to scaling, a full technical preparation of the outreach infrastructure was completed: domain selection and configuration, mailbox creation and warm-up, deliverability setup, and the development and testing of email sequences.

    Campaigns were executed strictly by segment. Each segment used dedicated email sequences with tailored personalization, sending schedules, and touchpoint logic aligned with company type and decision-maker role. Scaling was performed gradually, without degradation in reply quality or dialogue depth.
    • ResultsAverage reply rate: 3.37% at scale
    • 15–20+ qualified leads per month generated on a consistent basis

    Conclusion
    The ItisPay project demonstrates that cold B2B outreach—when supported by precise segmentation, custom-built databases, and properly engineered infrastructure—can deliver a stable pipeline of relevant leads in the fintech and crypto payments domain across Europe and the UK.
    STATISTICS
    B2B outreach For IQ Consultancy (IQ WAY)
    IQ Consultancy
    IQ WAY is a personalized online learning platform delivered via a chatbot format, combining AI-driven speed with expert-led instructional design and methodological adaptation.

    Project Objective
    To build a scalable outbound channel to promote IQ WAY to corporate HR and Learning & Development decision-makers responsible for employee training initiatives.

    Engagement Model
    End-to-end email outreach: database sourcing and segmentation, technical infrastructure preparation, role-specific email sequences, campaign launch, and controlled scaling.

    Scope of Work
    The project started with defining the target audience and key segments. Primary focus was placed on corporate HR Directors, Heads of Learning & Development, L&D Managers, as well as financial and operational decision-makers involved in selecting employee training solutions.
    Custom databases were built using AI-driven search, LinkedIn, and industry-specific professional sources. These databases were enriched with decision-maker contacts and segmented by role, company size, and industries where workforce training is a strategic priority.
    Before campaign launch, full technical preparation of the outreach infrastructure was completed: domain selection and configuration, mailbox creation and warm-up, deliverability setup, CRM integration, and development of dedicated email sequences for different segments (HR, L&D, and operational roles).

    Results
    • Average reply rate: ~3.5% at scale
    • 30+ qualified leads per month generated on a consistent basis

    Conclusion
    The IQ WAY project demonstrates that a well-structured outbound email strategy—supported by precise segmentation, custom-built databases, and properly configured infrastructure—can reliably generate high-quality B2B leads in the corporate learning and development space.

    STATISTICS
    ПРИМЕРЫ ответов
    B2B outreach For LAB SP (EDMS and ERP/HR solutions)
    LAB SP
    LAB SP is an IT company specializing in enterprise SAP localization and development, business process automation, ERP integrations, and digital HR solutions for corporate clients.

    Project Objective
    To build a systematic outbound lead generation channel for selling LAB SP’s enterprise solutions, including electronic HR document management (EDMS), ERP/HR system integration, and business process automation.
    The primary goal was to attract qualified leads among key decision-makers: HR Directors, CFOs, and COOs.

    Engagement Model
    End-to-end cold email outreach: strategy, infrastructure setup, database sourcing, segmentation, email sequence development, and scalable execution.

    Scope of Work
    The project started with a clear definition of the target audience and key segments. The main focus was on large enterprises with a potential demand for HR document workflow automation and ERP/HR modernization.

    Core decision-maker roles were identified as:
    • HR Directors and Heads of HR
    • CFOs and Finance Directors
    • COOs and Operations Directors

    Custom contact databases were built using LinkedIn, corporate registries, and other professional data sources through AI-driven data parsing.
    The databases were enriched with decision-maker contacts and segmented by role, company size, and industry. Particular emphasis was placed on precise segmentation and alignment of each contact list with a specific commercial offer.

    Prior to campaign launch, standard technical preparation of the outreach infrastructure was completed: domain selection and configuration, mailbox creation and warm-up, deliverability setup, CRM integration, and development of role- and segment-specific email sequences.

    Results
    • Average reply rate: ~3.5% at scale
    • 15+ qualified leads per month generated on a consistent basis

    Conclusion
    The LAB SP project confirms that email outreach is an effective channel for selling enterprise ERP/HR solutions and electronic HR document management products. With precise segmentation, high-quality databases, and properly configured outreach infrastructure, cold outbound can deliver a stable flow of B2B leads from HR, financial, and operational decision-makers.
    STATISTICS
    ПРИМЕРЫ ответов
    ПРИМЕРЫ ответов
    B2B Outreach for Breffi
    Pharmaceutical Marketing
    Breffi has been specializing in comprehensive promotion of pharmaceutical brands and medical products since 2012.

    Project Objective
    To build a systematic cold email outreach channel for acquiring pharmaceutical brands and manufacturers, ensuring a stable flow of qualified B2B leads.

    Engagement Model
    End-to-end email outreach: strategy development, custom database creation, technical infrastructure setup, campaign launch, and scalable execution.

    Target Audience
    Pharmaceutical brands and manufacturers with the following characteristics:
    • 250+ employees
    • Annual revenue exceeding €10M (enterprise-level organizations)

    Key decision-makers and stakeholders involved in the process:
    • C-level executives (CEO, COO, CMO, etc.)
    • Head of Marketing
    • Product Manager
    • Brand Manager
    • Digital Manager
    • Omnichannel Strategy Manager (OSM)
    • Online / Digital Marketing Manager

    Scope of Work
    The project started with ICP development and precise segmentation of pharmaceutical companies based on business size, team structure, and marketing and medical functions. This approach allowed us to focus exclusively on brands with verified budgets and a clear need for omnichannel promotion.

    Custom databases of pharmaceutical companies were used, filtered by industry, revenue, and headcount. These databases were enriched with contacts of relevant decision-makers and key stakeholders across marketing, medical, and procurement functions.

    Prior to campaign launch, full technical preparation of the outreach infrastructure was completed: domain selection and configuration, mailbox creation and warm-up, deliverability setup, CRM integration, and development of role-specific email sequences.

    Results
    The Breffi case demonstrates that email outreach can be effective even within the conservative pharmaceutical industry. With precise segmentation, correct identification of decision-maker roles, and well-structured communication, outbound outreach enables acquisition of large pharmaceutical brands with high contract value and complex decision-making structures.

    • Reply rate: > 1.6%
    • Leads generated (monthly): 21+
    STATISTICS
    ПРИМЕРЫ ответов
    Lead generation for
    a large leasing company
    leasing company
    A company representative approached us with the objective of launching a lead generation initiative targeting businesses with potential leasing needs. The primary goal of the project was to systematise the approach and establish a consistent flow of leads within the Russian market.

    Our collaboration has yielded excellent results, leading to over a year of successful partnership. We achieved an impressive open rate of over 90%, a reply rate exceeding 11%, and generated more than 100 warm leads each month.

    The project commenced with a thorough briefing the client to understand the target audience and identify opportunities for segmentation based on specific needs.

    As a result, we effectively segmented the target audience into both narrow hyper-segmented groups and broader categories. Both segments have consistently delivered high response rates and valuable leads. With a compelling, market-ready offer tailored to the target audience, the company has been able to close contracts consistently. Despite the lengthy transaction cycle, the project's substantial ROI potential became evident within just 1.5 to 2 months of launching.

    To achieve these outstanding metrics — over 91% of recipients reading our emails and a response rate exceeding 11% (with approximately 40-50% of those responses being positive) — we implemented a robust technical setup of the email infrastructure. This encompassed a thorough warm-up period of 4-5 weeks, along with the creation of engaging, personalised email sequences with a clear CTA and enticing lead magnets.

    • Actual key result: 60+ MQLs monthly.
    STATISTICS
    ПРИМЕРЫ ответов
    Lead generation for aLONG agency
    marketing agency
    Objective: Outreach to sellers on marketplaces, lead generation for marketing services.

    The marketing agency sought new channels for lead generation, prompting its founder to reach out to Open Buro for assistance.

    We began by establishing the technical foundation: preparing domains, setting up email accounts, and warming up the email infrastructure. Next, we gathered and refined high-quality databases of sellers on platforms like Wildberries and Ozon. We then crafted four personalised email sequences, each consisting of three messages tailored to specific product categories, as well as the names of the decision-makers and their stores.

    Within the first month of active outreach, we began to see a consistent influx of leads. Just one week after launching the email campaigns, the agency was conducting two to four Zoom meetings with potential clients each week. Following a successful initial month, we ramped up the email volume and expanded our prospect database.

    To enhance deliverability and protect the reputation of domains and email accounts, we chose not to track open rates. Instead, we focused on increasing response rates, achieving an impressive 3.5-4% in the first month. This response rate has proven sustainable even as we scale out email outreach and implement retargeting campaigns every 3-4 months.

    Currently, our collaboration has been thriving for half a year.

    • Key result: more then >50 MQL monthly.
    STATISTICS
    ПРИМЕРЫ ответов
    LEAD GENERATION FOR WEB3 DEVELOPMENT STUDIO
    WEB 3 DEVELOPMENT STUDIO
    The CEO of the company reached out to us with a request to identify contacts within their target audience and establish outbound campaigns to promote the studio's services.

    We meticulously sourced and compiled a database of contacts primarily consisting of C-level executives from four different sources.

    To support out outreach efforts, we set up an infrastructure comprising 10 domains and 40 email accounts. We initiated a warming-up process and crafted tailored email sequences, ensuring that the Unique Selling Proposition (USP) and Call to Action (CTA) were effectively articulated.

    • The results have been impressive: we achieved an open rate exceeding 70%, a reply rate surpassing 4%, and generated over 20 leads within the first month of our email campaigns.
    STATISTICS
    ПРИМЕРЫ ответов
    INTERNATIONAL OUTREACH TO INVESTORS AND INVESTMENT FUNDS FOR CROWDFUNDING PLATFORM
    CROWDFUNDING PLATFORM
    The objective of this project was to broaden the network of partnership contacts and attract investors and investment funds for direct investment and collaborative opportunities.

    To achieve this, we primarily utilised LinkedIn and CrunchBase as our key sources for building a robust database. After meticulously collecting and validating the data, we established the necessary technical infrastructure for outreach, which included purchasing domains, creating email accounts and warming them up.

    We also conducted an in-depth analysis of the client's product, enabling us to craft personalised and segmented email sequences tailored to the target audience.

    • Within the first six weeks, we successfully generated approximately 20 leads, with one-third of those resulting in scheduled appointments. Given these promising results, a decision was made to scale the project further and continue our collaboration.
    STATISTICS
    ПРИМЕРЫ ответов
    LEAD GENERATION
    FOR INTERNATIONAL PAYMENT SERVICES
    INTERNATIONAL PAYMENT
    The founder of the service approached us with the objective of establishing a steady flow of leads while fully outsourcing their email outreach on a turnkey basis. Although the company had previously experimented with cold emailing and recognised its potential, they sought a more professional and systematic approach.

    The service targets a broad audience — businesses in Russia engaged in foreign economic activities. To generate a substantial and reliable influx of leads while reaching a significant number of companies daily, we developed a comprehensive outreach infrastructure. Currently, the project sends over 1,500 messages every weekday.

    Thanks to our meticulous preparation of infrastructure, effective warming-up strategies, and personalised email content, we have achieved an impressive open rate exceeding 70% and a response rate of over 3%, with approximately 40% of replies being positive.

    The successful outcomes in the initial months of operation have ensured our partnership and paved the way for plans to scale our efforts in the near future.

    • Actual Key Result: 60+ MQLs monthly.
    STATISTICS
    LEAD GENERATION FOR CRYPTOCURRENCY ACQUIRING
    NDA
    STATISTICS
    ПРИМЕРЫ ответов
    The objective of this project was to reach out to online stores to encourage registration on the platform.

    This initiative presented unique challenges compared to our typical email outreach campaigns. Due to the project team's inability to allocate a dedicated Sales Development Representative or Pre-Sales Manager to handle leads, we needed to craft email sequences that included a direct Call To Action (CTA) for registration on the site.

    To achieve this, we first focused on meticulously setting up and warming up the email accounts, configuring safe sending limits, and developing email chains that included registration links in the second phase of outreach.

    In the initial phase of our email campaigns, we intentionally refrained from including links to ensure our messages landed in recipients' inboxes rather than their spam folders. In the follow-up email, we provided more detailed information along with the registration link. This strategy effectively warms up the recipient before presenting the outbound offer, minimising the risk of being marked as spam.

    Additionally, we implemented a series of automated responses for leads who engaged with our emails.

    The primary metric for this project is the click-through rate (CTR) to the site, as our goal is to drive registration rather than initiate dialogues or appointments.

    The target audience of this project consisted of online stores, and we conducted segmentation and data collection and parsing based on several criteria, including geography, category, store size by revenue, and technology (platform).

    Overall, we achieved approximately 8% conversions, with around 20% of those leads completing their registration and becoming active users.
    SAMPLE CORRESPONDENCE
    let's discuss your project
    We are here to provide detailed advice and discuss terms and conditions.
    Get in touch